Daniel J. Gallagher & G. Rodney Thompson

Salisbury State College, Salisbury, Maryland

The importance of textbook selection should be clearly evident to any instructor. In fact, a recent study has suggested that “.... students tend to rely very heavily on textbooks for their primary source of knowledge.” (9, p. 33) There are a number of variables to be considered when choosing a text. These include content, organization, readability, and the availability and quality of support materials (instructor’s manual, study guide, etc.).

This article is concerned with the readability of texts in basic junior-level college courses in the functional fields of management, marketing, and finance. These three courses are required in most programs in business administration as a significant portion of AACSB standards can be met by the inclusion of these three classes. For those teaching in such programs, an examination of the readability of selected texts in these three areas is an interesting and practical endeavor.

To link to this article: https://doi.org/10.1080/00219444.1982.10534785