Lian Duan* and Ye Xiong

College of Computing Sciences, New Jersey Institute of Technology, Newark, NJ 07102, USA

Over the past few decades, with the development of automatic identification, data capture and storage technologies, people generate data much faster and collect data much bigger than ever before in business, science, engineering, education and other areas. Big data has emerged as an important area of study for both practitioners and researchers. It has huge impacts on data-related problems. In this paper, we identify the key issues related to big data analytics and then investigate its applications specifically related to business problems.

Keywords: big data analytics; business analytics; management analytics; business intelligence; marketing analytics

To link to this article: https://doi.org/10.1080/23270012.2015.1020891